
Far too often, cofounders skip the hard conversations at the start. Everyone’s excited, optimistic, and focused on building. But then life happens. Pressure mounts. People change. And without the right structure in place, things can fall apart fast.
If you want to build a business that lasts, you must sit down and have the foundational conversations that protect your relationship, your company, and your vision. These discussions aren’t just about legal clauses. They’re about alignment, trust, and proactive leadership.
Let’s get into the key areas every founder or ownership team needs to address before putting ink to paper.
This is where resentment quietly begins if you don’t get it right. You need to talk openly about:
If someone’s getting equity, they should be earning it. Structure it intentionally.
You’d be amazed how often I ask cofounders, “Who’s the CEO?” and they shrug. Clarity around leadership roles avoids turf wars and power struggles later.
Define expectations before someone gets frustrated by assumptions.
When clients know they can rely on us, the relationship shifts from one-time service to long-term partnership.
Money is emotional. That’s why you need full transparency.
Unclear contributions lead to unclear expectations. Get aligned early.
What’s the plan for paying yourselves? How are profits split? Will some earnings be reinvested?
You need to agree on:
Money issues are the most common reason partnerships implode. Document your strategy now.
Not every decision needs full consensus, but some do.
Indecision is expensive. Empower your team with a system that moves things forward.
This might be the hardest conversation, but it’s the most important one. Plan for the unexpected:
Think of this as your business’s prenuptial agreement. It protects everyone.
When things get tense, how will you resolve it?
You can’t eliminate all conflict, but you can decide how it’s managed—with maturity and strategy.
Even if it’s not on the horizon, you need a blueprint:
Exits without direction lead to burned bridges and lawsuits. This section keeps things clean.
Look—these aren’t always easy talks. But they’re the ones that make partnerships stronger. They allow you to operate from a place of transparency, structure, and respect, not just enthusiasm.
At Mavacy, we help founders not just draft agreements but navigate these essential discussions with confidence and clarity. Because a great Operating Agreement isn’t just a legal document, it’s a leadership decision.
If you and your partners haven’t had these conversations or if your current agreement skips over them, let’s talk. We’ll walk you through the right questions, structure the right answers, and give your business the stability it needs to scale.
Because in business, alignment isn’t automatic – it’s intentional.