Founder and president of the Grand Rapids Gold, the Denver Nuggets’ affiliate in the NBA G-League. He is CEO of Atomic Honey, as well as Chief Strategy Officer and board member for Air Company, a CO2 technology firm based in Brooklyn and known for producing carbon-negative vodka. Steve Jbara currently sits on the Detroit Sports Commission, the Gilmore Car Museum Board, Double Down Development Board, the NBA’s Team Leadership Committee, The G League’s NBA Broadcast Committee, Endeavor Detroit BOD, Leaders for Kids Board of Directors, Green Door Distillery BOD, Yote BOD. He is a board member at the Special Olympics of MI and Brilliant Detroit.