Outside Money Done Right: What Every Michigan Business Owner Needs to Know Before They Raise
The pitch went great.
Your investor is in. Maybe it’s a friend of a friend, someone you met at a networking event, or your brother-in-law who has been asking to get involved for the past two years. They believe in what you’re building, and the investment would solve several problems at once. You can finally hire the person you’ve needed for months.
You take the check. You deposit it. You get back to work.
Somewhere in the background, without anyone intending for it to happen, you may have just conducted an unregistered securities offering in potential violation of federal law.
Not because you did anything dishonest. Not because the investor was misled. Not because the SEC is likely to come knocking tomorrow morning.
Simply because, in the United States, accepting outside investment is a transaction governed by federal securities laws. Whether the money comes from a venture capital firm, a longtime friend, or a family member, the rules still apply. Most business owners have no idea.
Why This Is Not Just a Big Company Problem
After the stock market crash of 1929 wiped out millions of Americans who had invested in companies they knew very little about, Congress passed the Securities Act of 1933. At its core was a simple principle: before asking people to invest their money, companies must either provide enough information for investors to make an informed decision or demonstrate that those investors are sophisticated enough to protect themselves.
That principle still governs private investment transactions today, including the $150,000 your brother-in-law just wired you.
Under the Securities Act, every offer or sale of a security must either be registered with the SEC or qualify for a legal exemption. Registration is generally reserved for public companies and can cost millions of dollars. The exemptions exist to make private fundraising possible for small businesses.
Exempt does not mean unregulated.
It simply means you’ve followed the legal framework that allows you to avoid registration. Miss the requirements, and you may have conducted an unregistered securities offering with all the consequences that follow.
Most founders are surprised to learn that they are, in fact, selling securities. Membership interests in an LLC, corporate stock, convertible notes, SAFEs, and limited partnership interests can all qualify. If someone is investing money with the expectation of sharing in your company’s future success, securities laws likely apply.
The informal nature of the transaction doesn’t change that. The fact that you know the investor personally doesn’t change it either. Regulators look at the substance of the transaction, not the relationship between the parties.
The Rules That Actually Apply to You
For most privately held businesses, the relevant legal framework is Regulation D.
Regulation D allows companies to raise capital without registering with the SEC, provided they satisfy certain requirements. You don’t need to understand every technical rule, but you should understand the two issues that create the most problems.
The first is who you accept money from.
Federal securities law distinguishes between accredited investors and non-accredited investors. Generally speaking, an accredited investor has a net worth exceeding $1 million, excluding a primary residence, or annual income above certain thresholds established by law.
Many founders assume that financially successful friends, professionals, or business owners automatically qualify. Often, they do not.
Taking money from a non-accredited investor without following the proper legal framework can create significant legal exposure.
The second issue is how you find your investors.
Under the most commonly used private offering exemption, companies generally cannot publicly advertise an investment opportunity or broadly solicit investors through social media or public events. The exemption is designed to allow private fundraising while protecting the general public from unregistered investment offerings.
That means the conversations you have, the relationships you rely on, and even the way you discuss your raise can carry legal significance.
None of these rules are impossible to navigate.
They simply need to be considered before you begin raising capital, not after you’ve already accepted the first investment.
The Consequence Nobody Talks About Until It Is Too Late
Here’s where this becomes real.
If a company raises money without properly registering the offering or qualifying for an exemption, investors may have the legal right to rescind their investment. In other words, they can demand their money back, plus interest, regardless of whether the business has been successful.
That right can remain available for years.
Most growing companies never encounter this issue immediately because investors who believe in the business typically want to keep their ownership interest.
The problem often appears much later.
When a company is preparing for an acquisition, every historical financing transaction is reviewed during legal due diligence. An improperly structured fundraising round doesn’t simply disappear with time.
Instead, it can become a deal obstacle, reduce the purchase price, or require the seller to indemnify the buyer against future rescission claims. Each of those outcomes can directly reduce what the founder ultimately receives at closing.
We’ve seen businesses reach the finish line of a successful exit only to discover that a friends-and-family financing completed years earlier wasn’t structured correctly.
Fixing that issue during an acquisition is far more expensive than addressing it properly from the beginning.
What Doing It Correctly Actually Looks Like
The good news is that the process is usually much more straightforward than founders expect.
Before accepting investment, you should determine what type of security you’re issuing and which legal exemption you’ll rely on. Those decisions shape every document that follows.
Each investor should execute a Subscription Agreement outlining the investment terms and confirming the nature of the security being purchased.
If you’re relying on accredited investor status, you should also maintain documentation supporting that determination through an Accredited Investor Questionnaire or similar process.
Once your first closing occurs, you’ll typically need to file Form D with the SEC within the required timeframe. Michigan, like many other states, also requires its own notice filing.
Finally, your capitalization table should be updated accurately from day one. Your cap table becomes one of the most closely reviewed documents during future financing rounds and any eventual exit.
None of this is especially complicated.
It’s simply a defined legal process that is significantly easier and less expensive to complete correctly on the front end than it is to repair years later.
One More Reason Planning Early Matters
Proper fundraising doesn’t just reduce legal risk. It can also create valuable opportunities down the road.
For qualifying C corporations, Section 1202 of the Internal Revenue Code may allow founders and early investors to exclude up to $10 million in capital gains from federal taxation when the business is eventually sold.
Whether those benefits are available depends on decisions made at the very beginning of the company’s life, including how the business was organized, how early financing rounds were structured, and what types of securities were issued.
Those are conversations worth having before the first investment, not during an exit transaction.
Before the Next Check Clears
If you’re raising capital, or even thinking about it, the conversation with legal counsel should happen before you accept your first investment.
The type of security you’re issuing, the exemption you’re relying on, your investor qualification process, and the required regulatory filings are all easier, more cost-effective, and more strategic when they’re addressed proactively.
At Mavacy, we work with Michigan founders and business owners through every stage of the fundraising process, from friends-and-family rounds to institutional financings. Our goal is to help clients structure investments with both legal compliance and long-term business strategy in mind, so today’s decisions support tomorrow’s opportunities.
Schedule a consultation before the next check clears. The call is free. The peace of mind is worth considerably more.
Mavacy Law. On time, on budget, before you even have to ask.
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